Tuesday, April 15, 2025

A SME's Little Known, But Deadly Weapon: Why Every Small Business Needs a CRM

 

In today’s fast-paced digital world, running a small business seems like a very difficult juggling act — you're managing clients, following up on leads, handling marketing, answering messages, scheduling appointments, and trying to grow… all at once.

This is exactly where CRM comes in.

What is a CRM (Customer Relationship Management System), in Layman's Terms?
Not massively popular here in Ph, a CRM is like an online assistant that helps you track, organize, and nurture your business relationships — all in one place. It remembers every lead, follows up for you, keeps your team in sync, and makes sure no opportunity falls through the cracks.